Microgaming has struck a deal with local operator National Lottery AD to introduce its award-winning poker platform in Bulgaria.
With a history dating back to 2003, the Microgaming Poker Network (MPN) ranks as one of the longest-standing poker businesses in the industry. Therefore, it might come as a surprise to some that it has taken so long to make its debut in Bulgaria's ever-growing online market.
Still, better late than never, in a deal broker through Malta-based software services provider Prima Networks, Microgaming poker breaks it duck in Bulgaria via National Lottery AD's 7777.bg brand.
It will offer a comprehensive range of cash games, sit and gos and other tournaments, all supported by a range of marketing and promotional tools.
Good business for both brands
Microgaming's strategic vision is based on further expansion of its products and services into regulated markets. New Chief Operating Officer, Andrew Clucas commented:
"This marks a significant step in growing the poker network and reflects our commitment to continued growth and expansion into regulated markets. We are delighted to work with National Lottery AD as their exclusive supplier of poker in Bulgaria."
For National Lottery AD, a company that was only founded in 2012, it helps to cement its strong position in the country. The company already has deals with the Kambi Group to power its casino and Ezugi - a live casino systems operator.
However, adding Microgaming to its list of suppliers is a real feather in its cap.
With this being an exclusive deal, only 7777.bg customers will benefit from the Microgaming poker experience. This includes its new and improved award-winning software that crammed with additional features and the promise of plenty of promotions.
Milen Ganev, a Managing Partner of National Lottery AD expressed his delight by stating:
"This strategic partnership enables us to continue to diversify our product offering and to deliver entertaining and award-winning poker games to our customers. We look forward to our Bulgarian customers playing on Microgaming's feature-rich poker solution."
Online gaming on the up in Bulgaria
Recent figures shown to iGamingBusiness.com courtesy of the Bulgarian Trade Association of Manufacturers and Operators in the Gambling Industry (BTAMOI) highlight an increase in tax contributions from this sector.
For the first three quarters (9 months) of 2018, BGN111.6m (€57.1m) in taxes has been paid from online gambling, which already accounts for 10% of the total gambling sector in Bulgaria. This figure is up 17% from the same period in 2017.
We can expect these numbers to continue to rise with Microgaming setting up shop in the country, and no doubt, other leading brands will soon follow its lead and join them in this booming market.Last update: 30-09-2019
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