Read our William Hill Casino review to learn about the game selection, bonuses and promotions, banking methods, payouts, and customer support.

Our rating: 8/10
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Offers & promotions
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What we like & what we dislike
  • Tons of exciting promotions
  • Large variety of payment/withdrawal methods
  • Very solid reputation and brand
  • Available in many languages, even Serbian
  • High wagering requirements on live casino bonuses
  • Restricted in certain countries

William Hill in a nutshell

William Hill casino review

William Hill is definitely one of the most recognizable brands in the gambling sector due to the vast number of high street betting shops it has in the UK and other parts of Europe.

As you would expect, its online package caters for all forms of gambling entertainment. The games come from a number of leading providers, which gives players an abundance of choice ranging from progressive jackpot slots to card games to live dealer tables.

This is a highly-secure platform. It has many different banking options available and player support is on-hand around the clock. Continue reading our review below to get the full picture.

Software: Playtech, Microgaming, NetEnt, Evolution Gaming, Blueprint Gaming, IGT, Nextgen Gaming, Novomatic, Thunderkick, Yggdrasil
Mobile: WebApp, iOS and Android Apps
Slots and Games: Over 500
Average Payout: 97%
Licenses: UK (Gambling Commission), Gibraltar (GBGA)

Bonuses and Promotions

Score in this area: 9 out of 10

William Hill is strong in many areas and one of those is certainly the huge variety of bonuses and promotions it has waiting for players. There are large matched deposit offers for the regular casino – William Hill labels these as "Buy In" although the meaning is the same. To find out more about the most up-to-date bonuses, click the "latest offers & promotions" box above, or check the table below.

There are also deposit bonuses for the "Vegas" and "Games" sections of the platform. Players wanting to experience the thrills and excitement of the Live Dealer tables can enjoy a double first deposit offer, too. It doesn't stop there either. There will always be at least one regular on-going promotion to keep its present client base satisfied. These are time-sensitive offers, some lasting one month, others a little longer.

William Hill also offers a very enticing loyalty scheme, where for each £10 wagered, players will earn 1 comp point. Comp points can later be converted into real cash that can either be played with or withdrawn. What adds to the experience is the fact that occasionally this operator will select games where you can earn double points, which is a great way to make the most of your deposit, while getting to try different games.

William Hill Casino bonuses summary:

Country Valid For Bonuses
United Kingdom Flag United Kingdom 100% up to 300£ on 1st deposit
Spain Flag Spain 10€ no deposit + 200% up to 200€
Finland Flag Finland 100% up to 300€ on 1st deposit
Ireland Flag Ireland 100% up to 300€ on 1st deposit
Norway Flag Norway 100% up to 1000Kr
Sweden Flag Sweden n/a
United States Flag United States n/a
Other countries Rest of the World Check operator's website

Note: the full suite of products includes a casino, live dealer section, sportsbook, poker, bingo, arcade, scratchcards, Vegas and Macau sections. However, not all of these are available to every country. You can click the link on this page and that will direct you to your local William Hill site where you can see the suite of products that are open to you.

More William Hill's promos:

This site is the complete package. One account gives you access to multiple products, all of which have their own offers as well. To provide a taste, this is an overview of what you will find:

  • Sports betting: William Hill is most famous for its bookmaking services, so it's little surprise that its sportsbook is sublime. If you want to place a few wagers, there are free bets, bet boosts, best odds guaranteed, pays extra places and cashback bonuses all available to give your bets extra value.
  • Poker: there's plenty of poker action around the clock at William Hill Poker. You can grab sign-up free credits and other regular deals such as rake back promos and freerolls to enhance the experience of playing Texas Hold'em, Stud and Omaha online.
  • Bingo: 500% matching bonuses for new customers and daily cash giveaways are just a couple of the highlights open to you in the Bingo room. There is also a special bingo rewards club for frequent players where you can get free tickets and vouchers among other great stuff.

William Hill's slots and games

Score in this area: 9 out of 10

As mentioned above, William Hill's casino is split across multiple "tabs". The main one is full of Playtech's finest games, including multi-million euro jackpot slots, standard video slots and table games, including blackjack, roulette, baccarat, sic bo and craps. In total, there are around 350 titles in this section alone.

If that's not enough, you can switch pages and visit "Games", "Vegas" or "Macau". Here you will find top titles from NetEnt, IGT, Microgaming and Blueprint Gaming among others. This opens up hundreds more slots and table games for players to try, so the overall selection of RNG games is rich and diverse.

The Live Casino has everything you could wish for. There are multiple tables for roulette, blackjack, poker, baccarat and sic bo. William Hill Live also offers a range of new game show-styled titles like Monopoly, Dream Catcher, Deal or No deal and Football Studio. You will find tables to suit any budget, so it doesn't matter if you only want to wager a few euros or a few thousand, you will find something to entertain you here.

William Hill offers mobile apps for both iOS and Android devices. Due to the number of games, it offers separate apps. You can download one for the (Playtech) virtual platform as well as the live platform and there are other apps for the Games/Vegas products. These all provide a unique gaming experience anytime, anywhere.

Some pictures of available games

Some of the most popular games available

Slot machines
  • Playtech: Epic Ape, Age of the Gods (series), AP McCoy Sporting Legends, The Dark Knight.
  • Microgaming: Mega Moolah, Avalon 2, Lost Vegas, Terminator 2.
  • NetEnt: Divine Fortune, Mega Fortune, BerryBurst Max, Dead or Alive 2.
Table & Cards
  • Roulette: Premium Roulette Pro, Diamond Bet Roulette, French Roulette, European Roulette Multi-Player, Mini Roulette.
  • Blackjack: Free Chip Blackjack, Premium Blackjack, Cash Back Blackjack, Blackjack Switch, Double Attack Blackjack.
  • Video Poker: Jacks or Better Multi-Hand, Aces & Faces, Pick'em Poker, Deuces Wild, Mega Jacks.
  • Others: 3-Card Brag, Baccarat, Tequila Poker, Pai Gow Poker, Caribbean Stud Poker.
Live dealer
  • Roulette: Vegas Speed Roulette (£/€0.50), Lightning Roulette (£/€0.20), Classic Roulette (£/€0.50), Slingshot (£/€0.10), Double Ball Roulette (£/€0.20).
  • Blackjack: Free Bet Blackjack (£/€1.00), VIP Fortune Blackjack (£/€250), Salon Prive (£/€1,000), Infinite Blackjack (£/€1.00).
  • Baccarat: Speed Baccarat (£/€1.00), No Commission (£/€1.00), Baccarat Squeeze (£/€5.00), Dragon Tiger (£/€1.00).
  • Others: Super Sic Bo (£/€0.20), Casino Hold'em (£/€0.50), 3-Card Poker (£/€1.00), Caribbean Stud (£/€1.00).
Instant Win & More
  • Scratch Cards: Ted Big Money Scratch, Breaking Bad Scratch, Supreme Football Scratch, Luxor Scratch.
  • Arcade: Big Money Slingo, Rush Darts, Rush Cars Go!.
  • Numbers: Bingoing Crazy.

Withdrawals and Deposits

Score in this area: 8 out of 10

As you would imagine from an operator of this stature, William Hill offers a plentiful array of banking options which makes deposits and withdrawal of funds an effortless task.

Players can use credit and debit cards such as Visa, Mastercard, Diners Club and Maestro. There is also an abundance of e-wallets including PayPal, Neteller, Skrill, ecoPayz and Pingit, in addition to online banking, prepaid cards and cash vouchers. However, it should be noted that the exact range of payment options will depend on your country of residence, so check out the "Withdrawals & Deposits" section in the FAQ section of the operator website for more information.

Payout times vary depending on your chosen method of withdrawal. PayPal, ecoPayz and Pingit take up to 24 hours, credit and debit cards are 1 – 3 days and bank transfers can take anywhere from 5 – 10 working days. Once again, all of this information is published on the site, so you can review it in detail to find the option that suits you the best.

Accepted payment methods

Neteller Skrill MasterCard Visa Paysafecard EcoPayz EntroPay GiroPay PayPal TrustPay Bank Transfer

Payout and Return to Player

Score in this area: 8 out of 10

William Hill doesn't provide any information related to the monthly average payouts of its games. While this is slightly disappointing, it is not alone as several other high-profile operators keep this data to themselves as well.

Ultimately, it's nothing to be alarmed about. This operator is licenced and regulated by two of the world's leading gambling authorities in the shape of the UKGC and the GBGA. Both of these governing bodies conduct regular audits of the virtual games to ensure that they are fair to the player and that the RTP (Return To Player) percentages are in-line with those advertised on William Hill's website.

Knowing the RTP of each game in advance can help you decide which one to try out. For example, if you want to play roulette, you'll see that European Premium has a 97.30% RTP whereas American Premium is only 94.74%. This highlights that the better long-term value is had by playing on the European roulette wheel.

To find out what the RTP of the games is, simply click the round "information" icon in the thumbnail. This also provides a summary of the game and where applicable it indicates the maximum payout, which is always nice to know.

Safety and Support

Score in this area: 8 out of 10

In terms of safety and fair gaming, you will have no concerns at this site. Large and popular gambling platforms such as William Hill are so closely monitored and regulated so it would be impossible for it to pull a fast one on their players.

When it comes to player support, William Hill offers round-the-clock live chat, so there is always a trained operator waiting to assist you with any queries. This is actually just one option, you can also send a tweet to @WillHillHelp if you are a Twitter user, send an email via the contact form in the help centre or give them a call. This is a free-phone service for both UK and international players.

William Hill Video Presentation

Click to start video playback (double tap on mobile)

William Hill Frequently Asked Questions

Do I need to download the Client to my PC before I can play?

Although William Hill offers a download client which installs its casino on your personal computer, you do not need to use this option. Its casino is also fully instant play. This means that you can play your favourite games directly within your regular internet browser.

Is a "Buy in" bonus different to a regular match deposit bonus?

The short answer is, no. William Hill uses the term "buy-in" for several of its deposit-related bonuses and promotions. It essentially is a fancier name for a matched deposit bonus.

Why are some games disappearing from my William Hill Casino lobby?

Years ago, many games were built using Adobe Flash, but this software is no longer being supported from December 2020. Therefore, William Hill Casino has begun removing these games already. To clarify, no online casinos will be running Flash games in 2021, so all operators will be taking action.

Why are some PayPal and Apple Pay deposits being declined for UK customers?

Due to the UK Gambling Commission's decision to ban credit cards being used for online gambling, this has also affected some customers who use PayPal and Apple Pay services which are funded by a credit card. Other players that use these payment options but with debit card funds are not affected.

Why can I not contact William Hill via telephone support?

William Hill has suspended its telephone support service due to the coronavirus COVID-19 outbreak. However, live chat and email support is still available 24/7 if you need to get in touch.

Click or tap on any question to see the answer.


It's no secret that William Hill had a rough start when it first ventured into the world of online gambling. It was one of the old-school brigade that believed nothing would replace the existing status quo of punters heading to their local betting shop or casino to have a flutter.

However, it has really upped its online game over the past few years. The web-based platform has been upgraded and more games have been added from other providers to give players more choice than ever before. Couple this with a good depth of promotional offers, in addition to a brand you know you can trust, and the end result is a service worthy of your attention.

Last update: 24-03-2020